HERRICKS PLAYERS, a community theater in existence for over 40 years, asked for a brand refresh in hopes of attracting talent and a bigger audience. Their address — 999 Herricks Road — became part of the brand identity, and the tagline, "We do theater here," broadcasted to the surrounding communities what was happening just around the corner. The motto, "Honor the Past | Embrace the Present | Create the Future," was developed to show respect for 40 years of tradition while allowing for the brand to evolve. Each theater season is represented by a different color.
Social Media Branding (Instagram/Facebook)
Website (Currently under construction)
All Signage (including show posters and theater display cases)