Client: Herricks Players

HERRICKS PLAYERS is a community theater that has been in existence for over 40 years under the same director. Upon the arrival of a new director, they asked me to refresh their brand in hopes of attracting fresh talent and reaching a new audience.

I focused on the theater as a "destination" and utilized their address (999 Herricks Road) as part of their brand identity. To further this concept, I developed the tagline, "We do theater here," to broadcast to the surrounding communities what was happening at their local community center. I updated the graphics by using a bold, san serif font (Roboto and Aglet Slab) along with a pure cyan to generate a fresh, current vibe.

In addition, I developed a company motto to help bridge 40 years of tradition with the present and help the brand evolve toward the future. The motto is "Honor the Past | Embrace the Present | Create the Future."

Project Overview:

  • Logo Design
  • Business Cards
  • Social Media Branding (Instagram/Facebook)
  • Website (Currently under construction)
  • All Signage (including show posters and theater display cases)
  • Merchandise for Brand and Shows